Bynadiaruslee (BNR) is a homegrown pioneer of hand painted watercolor prints hijab, paving its way in the blooming and highly competitive segment of hijab industry in Malaysia. Best known for its beautifully made scarves, BNR has now become a brand of choice for career women who want to make a statement while staying decent.
Launched in 2016, BNR successfully captivated the target audience with its first ever hand painted watercolor concept where its designs are printed based on watercolor hand paintings of its founder, Nadia Rusli herself, a graduate of landscape architecture with background in arts and painting. This special touch wins the heart of its followers with exclusive prints, offering unique styles for hijab wearing women in Malaysia.
The surge in demand for versatile hijab in Malaysia has opened doors of opportunity for BNR to introduce its tagline of ‘BE MODEST. BE EXCLUSIVE’, in line with the needs of hijab wearers to look confident and fashionable without compromising modesty.
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